Business Partnerships

For Profit – Not For Profit Partnerships

There are many advantages to businesses in supporting non-profit organisations doing important work in our communities, as detailed in sites such as www.robinhood.org.nz and www.bitc.org.uk

The Kids Help Foundation Trust has a clear policy on how businesses can become involved in supporting its work in enabling children and young people.

Business Partnership Policy

The Kids Help Foundation Trust (KHF) has four tiers of relationship with business partners, each with its particular rights and obligations.

Tier 1: Corporate Patrons

• "The guardians of What’s Up"
• The primary sponsors of KHF, who are in a cause-related marketing relationship defined and bound by contract. The relationship is medium to long-term (at least two years) and continuous during the period of the contract. The primary purpose of the relationship for KHF is to provide stable cashflow, and for the sponsors, to associate themselves with a highly valued community project. Although each sponsor is under individual contract, in practice the Corporate Patrons will work together in support of the progress of KHF and its objectives.
• General Rights and Privileges:
  • To promote the sponsor’s status as a Corporate Patron or Major Sponsor of What’s Up and KHF.
  • To appear in equal status with the other Corporate Patrons in all promotions of What’s Up featuring the Corporate Patrons as a group.
  • To have an Exclusive Promotion Period each year during which the individual sponsor has the sole right to promote its association with What’s Up.
  • To be promoted by KHF as its principal supporters.
    

Tier 2: Primary Associates:

• "The extended family of What’s Up"
• A business that has a relationship with KHF based primarily on the donation of goods or services central to the operations of What’s Up. This relationship may vary in term and may be continuous or intermittent.
• Examples:
  • A commercial property lessor.
  • A communications media company.
• General Rights and Privileges
  • To promote the Primary Associate’s relationship as a supporter of What’s Up or KHF in the context of the provision of those goods or services, but not more widely.
  • Except within media owned or paid for by the Primary Associate, the Primary Associate’s logo will not appear alongside the logo of What’s Up. Promotion of the support of the Primary Associate for KHF or What’s Up may not refer to the Primary Associate as a "sponsor" or "patron".
  • Except within media owned or paid for by the Primat Associate, promotion of the Primary Associate’s relationship with What’s Up must display the logos of the Corporate Patrons.
  • In any promotion of the Primary Associate’s relationship with What’s Up, the prominence of the Primary Associate will be equal to that of the Corporate Patrons.

Tier 3: Secondary Associates

• "Distant relatives of What’s Up"
• A business that has a relationship with KHF based primarily on the donation of goods or services germane to the operations of What’s Up. This relationship may vary in term and may be continuous or intermittent. The value of the contribution will be significantly less than that of a Primary Associate or Corporate Patron.
• Examples:
  • A stationer
  • A utilities supplier
• General Rights and Privileges
  • To promote the Secondary Associate’s relationship as a supporter of What’s Up or KHF in the context of the provision of those goods or services, but not more widely.
  • Except within media owned or paid for by the Secondary Associate, the Secondary Associate’s logo will not appear alongside the logo of What’s Up. Promotion of the support of the Secondary Associate for KHF or What’s Up may not refer to the Secondary Associate as a "sponsor" or "patron".
  • Promotion of the Secondary Associate’s relationship with What’s Up will include the logos of the Corporate Patrons.
  • In any promotion of the Secondary Associate’s relationship with What’s Up, the prominence of the Secondary Associate will be subordinate to that of the Corporate Patrons.

Tier 4: Donors

• "The friends of What’s Up"
• Any individual, organisation or business that contributes cash, goods or services to KHF without expectations of publically promoting the relationship with KHF for business purposes.
• Examples:
  • Charitable foundations
  • Local or national government
  • Public donors
• General Rights and Privileges
  • No rights or privileges are conferred on donors such that the donations would become liable for GST, however KHF may allow one or more of the following:
    • Private acknowledgement by KHF of the gift.
    • Listing of the donation in KHF’s annual report.
    • Limited public relations acknowledgement by KHF or the donor of the contribution.